It seems that Google has got something that no one is even close to attaining: a network of tools and users. I am a firm believer in the Sherman Act don't get me wrong, but for those who are screaming monopoly at Google, I don't see it. Google has done something that all of the other search engines haven't figured out yet; they have a cult like following of users. I hate to say this but yes I am addicted to Google too. It's not the Internet and everything on Google, it's all of the tools they offer. I use 16 different tools the Google offers. From one page (see screen shot below) I can manage my PPC(Google AdWords) and see the traffic(Google Analytics) they are driving to my site. Or I can share documents(Google Docs) with my friends in Austin. Oh and here's the real kicker it's free. Well free in the sense that I don't have to pay for it. However, I am not naive enough to think that Google is not collecting all sorts of information on my internet habits, but you know what as long as they keep delivering I could care less. Another thing Google has working for it is that their help center consists of volunteers; i.e. Internet gurus that browse the Google Groups all day answering questions. I can post a question in the Google Webmaster Forum and have 10 answers by the time I get back from lunch. You can't beat that with a ten foot stick. However, there is still one question that is plaguing me: Why is that the other big names in Search Engines don't offer the same resources? I'm not going to lie...I have no idea. The best I can figure is that they don't see the value in it. Google already has the web wrapped around its "$800 million in revenue? $200 million in profit?" finger. Personally if Yahoo! or Microsoft developed tools comparable to Google's I would be privy to use them. It only makes sense to obtain information from more than one place, the problem is there's nowhere else to turn to. So until Yahoo! or Microsoft ante up and give all of us Webmasters something to work with, Google it is.